~ you cannot judge how a (video game) experience will be by imagining it

The FALLACY OF VISION is the idea that a mental movie of an experience is equivalent to a design for a system that generates that experience.

— ❐ Designing Games

Our brains are terrible video game simulators.

— Dave Rupert, in this article , quoting Mark Brown

But the best game designers know their brains are horrible, smelly liars

— ❐ The mistake every new game developer makes (Developing 2)